About
Professional nutrition coaching, built on evidence
STRIVE is an evidence-based nutrition and lifestyle coaching platform helping people improve their health through personalized nutrition, sustainable habits, exercise, recovery, and wellness.
Built for better performance
Training • Nutrition • Recovery • Performance
STRIVE is a performance and wellness platform that brings training, nutrition, recovery and lifestyle into one structured system. Programs are generated from your own assessment, adapt as your data changes, and are reviewed against current evidence rather than trends.
The methodology is the same for everyone, from first-time beginners to competitive athletes: measure what matters, give a clear daily action, and let consistency compound. Operating from the Netherlands, STRIVE serves members across Europe.
Our mission
To empower people to transform their health through personalized nutrition, sustainable lifestyle habits, and science-based coaching that delivers lasting results.
Our vision
To become one of Europe's leading nutrition and lifestyle coaching platforms, making high-quality health guidance accessible to everyone through innovation, education, and personalized support.
What we stand for
Evidence-based practice
Every recommendation traces back to peer-reviewed nutrition science, not trends. Where the evidence is uncertain, we say so.
Personalized coaching
Plans are generated from your own assessment — body metrics, lifestyle, medical background, preferences — and adjusted as your data changes.
Professional health & wellness background
Programs are developed by a professional coaching and nutrition team working to one evidence-based methodology across training, nutrition, recovery and lifestyle.
Long-term health
Success is measured in habits that hold after the program ends, not in how fast a number moves for six weeks.
Scope of practice
STRIVE provides nutrition education, lifestyle guidance, and wellness coaching. It does not provide medical diagnosis, medical treatment, or dietetic care reserved for registered healthcare professionals. Medical diagnosis and treatment remain the responsibility of your own physician. Always consult your doctor before changing your diet, exercise, or medication.
STRIVE does not present itself as a registered physician, dietitian, or any other protected healthcare profession in the Netherlands, and works strictly within the scope of nutrition education and wellness guidance permitted by applicable law.