Founded by a Doctor · Evidence-based
Evidence-Based Nutrition & Lifestyle Coaching Founded by a Doctor
Improve your health with personalized nutrition, sustainable habits, and science-backed coaching designed around your goals by Zin — Doctor, Nutrition Consultant and Lifestyle & Wellness Coach.
- No restrictive dieting
- Evidence-based coaching
- Cancel anytime

Founded by a Doctor · Evidence-based
Founded by a Doctor, Nutrition Consultant & Lifestyle and Wellness Coach
STRIVE combines medical knowledge, evidence-based nutrition, exercise science, and sustainable lifestyle coaching to help people achieve lasting health, fitness, and performance. Every program is designed to be practical, personalized, and focused on long-term success.
- Doctor
- Nutrition Consultant
- Exercise Science
- Lifestyle & Wellness Coach
2,400+
Personalized plans delivered
94%
Clients report improved energy
12 wk
Average time to durable habit change
100%
Evidence-based recommendations
Our services
Four coaching tracks, one evidence-based method
Every track begins with the same comprehensive assessment and ends with a plan you can actually keep. Choose the focus that matches where you are today.

Weight Management
Healthy, sustainable change — without restrictive dieting
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Sports Nutrition
Fuel the training you are actually doing
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Clinical Nutrition Support
Nutrition education alongside your medical care
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Healthy Lifestyle Coaching
The habits around the plate matter just as much
Explore this serviceHow it works
From assessment to results
- Step 1
Complete your assessment
A comprehensive intake covering your body metrics, lifestyle, goals, medical background, current eating, and exercise.
- Step 2
Receive your personalized plan
Daily calorie and macronutrient targets, hydration goals, meal suggestions, and habit recommendations built around you.
- Step 3
Track and adapt weekly
Log weight, measurements, water, sleep, and activity. Your plan and coaching insights update as your data changes.
- Step 4
Consult when you need to
Book an online or video consultation to review progress, solve obstacles, and set the next block of goals.
Transformations
Real change, built on consistency
Structured training, flexible nutrition and steady habits — here is what that looks like over months, not weeks.

Your next chapter starts with one decision
9–16 kg lost across 16–24 weeks with training, nutrition and mindset support.

Build muscle. Lose weight.
Muscle gain and fat loss journeys for men and women over 14–20 weeks.
These transformation stories are illustrative examples showing the types of results that can be achieved with consistency. Individual results vary depending on commitment, nutrition, training, sleep, and lifestyle.
Testimonials
What clients say
"I had tried every diet going. STRIVE was the first time someone explained the why. I lost 11 kg over five months and I still eat bread."
"The fueling plan changed my second halves completely. Cramp is gone and I recover between matches in a way I never did before."
"Night shifts destroyed my eating. We rebuilt my routine shift by shift. My sleep score and my energy both went up within a month."
"My physician manages my medication; STRIVE taught me how food fits around it. My last review was the best set of numbers in a decade."
"Affordable, clear and never preachy. The meal swaps meant I could keep eating with my friends and still hit my targets."
"One shopping list for the whole house. The kids eat vegetables now without a negotiation every evening."
FAQ
Frequently asked questions
No. STRIVE provides nutrition education, lifestyle guidance, and wellness coaching. We do not diagnose or treat medical conditions, and we do not replace your physician, dietitian, or any registered healthcare professional. Medical diagnosis and treatment remain the responsibility of your own doctor.
Get in touch
Not sure which track fits you?
Send a message describing your goals and we will point you to the right starting point — or book a consultation and we will map it out together.
Or email us directly at liftwithzin@gmail.com
Nutrition insights, once a month
Practical, evidence-based guidance on eating well, training, sleep, and recovery. No spam.